Let's start with a brief introduction of the main characters. Lu Tian Xing is the CEO of Tian Ji Advertising and he's most sought after by companies to do their advertisements. Tian Ji's COO is Lance, also Tian Xing's childhood friend, a power-hungry and ambitious guy. Tian Xing is also supported by his butler, who shall be referred to as Uncle Fu. Tian Xing's role model is Tao Le Yuan, the founder of OZ Advertising. OZ Advertising is now run by Tao Le Yuan's sister, Tao Le Si (or more affectionately addressed as Tao Zi by her family and friends). Tao Zi has harboured a hatred against Tian Xing for a long time because his company often gets all the major advertisement contracts.
